| As varied as our marketing and
advertising clients are, they face similar business issues when
taking their products and services to the global market, all
of which could negatively impact their company image. For instance,
each regional or national office may operate autonomously, producing
advertising that does not comply with the brand image espoused
by the corporate office. This inconsistent messaging leads to
decreased brand awareness, resulting in decreased market share.
Often, a U.S. office creates campaigns of limited global relevance
that cost valuable resources, time, and money to recast for
the broader public. Language barriers get in the way of effective
communication between clients and their in-country offices,
and projects go over budget due to poor translations or inappropriate
graphic design.
At Polyglot, we understand these common obstacles to success
and have established processes to conquer them, including: |
Dedicating a team that provides centralized production, allowing
for control of the brand image while offering enough flexibility
to accommodate regional differences 
